ColorForge
The future of color cosmetics
ColorForge is the first – and only - patented 3D printing process that manufactures custom color cosmetics and product casing simultaneously, sustainably and scale. With no minimums or waste. It’s a game changer that offers beauty brands of all sizes the custom-ability and affordability to stay ahead of trends and satisfy the needs and desires of diverse consumers. All that’s missing is your imagination.
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Today, beauty brands of all sizes rely on 3rd Party Contract Manufacturers to produce their Eyeshadow, Blush, Bronzer, Pressed and Finished Powders for Face & Body. But 3rd Party Contract Manufacturers require long lead times and minimums of 5000 Units or more. Whether a brand wants to manufacture 100 or 1000 units, they pay for the remaining quantities. Large amounts of capital are tied up in inventory. Costly and wasteful processes such as tooling, inventory, supply chain and warehousing are required. And too often, surplus products can expire and need to be thrown out.
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Founders John and Richard LaHood had a revolutionary idea. Transform color cosmetic manufacturing as we know it. Offer zero waste, rapid-fire speed to market and never-before-shade ranges. Reduce inventory requirements, transportation networks, stock rooms and the rest to turn expensive supply chains on their head. Now how to tell the world.
Enter Insurgents. First, we named the brand Colorforge to speak to the artisan in the 3D printing process. We designed the logo to demo the range of shades the technology can create. And then we designed and built their website and investor relations materials to demo the WOW factor of ColorForge’s 3D printing process.
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Master Brand Position
Brand Strategy
Brand Name
Logo Design
Brand Voice & Personality
Visual Identity
Web / Ecommerce Design
Consumer Engagement Strategy
The power behind the powder. Be more agile, less wasteful. Reduce development and manufacturing time. Eliminate inventory. Accelerate speed to innovation. Create limited edition products on demand.
Create a color. Or 500. Or 5000.
Customize a totally unique shade range. Any quantity. Any shape. Design or Decorate. Any way you like. Stay on top of trends. Or create new ones. As they happen. All in under 5 hours.
Simultaneously manufacture high-quality powder cosmetics in a biodegradable structural “shell”. With no wasteful metal packaging.
ColorForge is an industry game changer.
Winner of many pitchfest competitions and awards including the 5th Annual Cosmetic Victories Competition, a worldwide competition that rewards and promotes innovate projects in the perfume and cosmetics industries.