Brand Strategy Consulting Agency for Bold, Growth-Driven Brands

New York Based, Brand Strategy Consulting with a bold Challenger Mindset. We partner with courageous companies - Davids and Goliaths, Upstarts and Incumbents - who follow their heart, live their beliefs and constantly seek new ways to evolve their category and champion the consumer.

We do Brand Strategy for Beauty, Lifestyle, Health & Wellness and B2B Brands and more.

We build brands that turn browsers into believers, competitors into copycats, and markets into movements. Brands that are irresistible and irreplaceable.

Brand Creation | Brand Strategy | Brand Refresh | Brand Execution | Brand Innovation | Brand Growth | Brand Triage.

Featured Work

Origins

Origins

Sensegen

Sensegen

Alpha H

Alpha H

Lavit

Lavit

CHWCE

CHWCE

Estée Lauder

Estée Lauder

Brilli

Brilli

Colorforge

Colorforge

View more work

From Brand Strategy and Brand Identity to Naming, Product Design and Development, Advertising and Messaging, we build brands across every touchpoint.

Meet the Team

  • Allegro
  • Champion
  • ChapStick
  • Calvin Klein
  • CyR.U.S.
  • Darphin
  • Dr. Koo Private Practice
  • Estée Lauder
  • BIONANOSIM
  • Alpha-H

WHAT PEOPLE ARE SAYING

  • “Insurgents helped me with a startup in our portfolio who was struggling with messaging. They needed help to make it clearer, more consistent, and compelling. In a few quick sessions, Insurgents pinpointed the problem and helped the team improve their marketing.”

    — Tony Coretto / Managing Director, Strategic Ventures

  • “A huge thank you to Insurgents for caring so much & getting our website done on time. The response from our team has been incredible & I’m sure our customers, current & future, will be as inspired as we are.”

    — Sally Aaron, Frm. Vice President Sweegen

  • “Robin and Insurgents gave our Australian clinical skincare brand a heart that differentiated it on the global stage.  Robin challenged category norms, put the consumer at the core of our strategy, celebrated our heritage and propelled Alpha-H into the future. Since our re-launch, we’ve gone from strength to strength, growing brand awareness and becoming a leading specialist with global distribution.”

     — Tina Randello / Fmr. Chief Commercial Officer, Alpha-h

  • “Robin has been our secret sauce in navigating startup life. Her experience and knowledge are invaluable – from marketing, pitching, contacts, and much more. She brings energy and fire to every experience and is often the push we need. I love her no nonsense approach, her humor, and her enthusiasm.”

    — Caroline LaHood / Co-Founder, Colorforge

  • “I recruited Insurgents to work with me on a biotech assignment, helping the firm establish its first messaging and updated brand imagery. She and her team brought fresh and disruptive thinking to a category where most are reluctant to push the envelope. She’s been a critical partner with scores of other clients – always generous with her time and able to find the core of the story that leads to breakthrough messaging.”

    — Carrie Leonard / Business Builder

  • “Your inspiration ignited this remarkable journey! Our win at the MUSE Awards is a testament to your direction. Thank you for sparking the light! "Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow.”

    — Dr. Dawn Ell

  • “Robin took two newbies through a rebranding effort with patience and grace. She partners with the top people in their respective fields. Most importantly, once we landed on our theme, Robin developed a brand book which serves as our north star. We continue to reach out to her as a resource as we make business decisions. Robin is a consummate professional who we consider an important partner.”

    — Edward (Ted) Lain, MD, MBA

Let’s do this.