Klinger Advanced Aesthetics
How beautiful do you want to be?
Georgette Klinger, often called the “Dean of Skincare” launched the concept of customized skin care treatment. When she opened her first salon on Madison Avenue in 1941, she brought elite European pampering and skin maintenance to America. Over time, the brand became identified with the old guard.
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When Georgette Klinger Salons were purchased by Kidd & Company, a private investment firm, they saw the opportunity to integrate medical science, technology, beauty and luxury in order to capitalize on the high-revenue medi-spa trend.
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We gave Georgette Klinger a complete makeover. We renamed the company Klinger Advanced Aesthetics and completely re-imaged the brand as “A Place of Possibilities™.
We created the new logo and graphic design, advertising, collateral and point of sale. We also collaborated with store designer Peter Millard to create the new flagship stores. Each of these Medi-Spas lived adjacent to a Sephora store to complete the transformation.
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Brand Story & Messaging
Brand Voice & Personality
Visual Identity
Logo Design
New Product Concepts
Internal Educational Materials
Retail Store Design
Signature Experiences / Loyalty
Advertising Campaigns
Social & Digital
CRM
360 Best Practice Aesthetics System™:
In addition to its flagship stores and full range of medical aesthetics and signature skin care, hair care and spa services, we worked with Klinger and Johns Hopkins Medicine to name and design its state-of-the-art 360™ Best Practice Aesthetics System™. The software featured patient diagnostics, service protocols, decision support tools and record-keeping functions that delivered the best aesthetic medical care while measurably improving medical practice economics.
Cosmedicine
Truth is Beauty. While working with Klinger Advanced Aesthetics, we created, named and positioned Cosmedicine, a collection of advanced scientific formulations dedicated to providing truthful information about ingredients, their necessity and ability to perform.
Unlike many would-be physician’s skincare lines that were stock formulas doctored slightly, Cosmedicine™ was original OTC (over-the-counter) formulations developed according to pharmaceutical standards. Bona fide results were verified by Hopkins Medicine. They were the safest, most effective skincare you could buy without a prescription. No MDs. No BS.
Product names include: Hydra Healer, Night Nurse, Opti-Mologist, Medi-Morphosis, Mega-Dose, Primary Care, Global Health, Physical Conditioning, Speedy Recovery and many more
