Geo Girl
Put the UP in makeup
geoGIRL™ is the first complete collection of fun, informative, interactive, integrative beauty products to engage this next generation of girls.
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Walmart wanted to reach the tech-savvy, socially conscious members of Gen Z with a new beauty brand.
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Longtime client and partner, Pacific World Corporation, texted us to help with the RFP and we won the bake-off for PWC.
We believed that it was important for “beauty beginners” to have safe, age-appropriate products along with the information they need to develop good habits. Working with our Product Development team, we made sure all geoGirl™ products created a healthy environment for changing skin. We used gentle, good-for-skin botanical ingredients including 100% natural fragrances for a fun yet positive experience.
In the short span of 9 months, we helped launch the brand and directed every touch point from package and web design, product and promotion, community-building and charitable-giving.
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Brand Story & Messaging
Brand Voice & Personality
Visual Identity
Package Design & Graphics
Merchandising
Advertising
Promotional Campaigns
Music Videos
Philanthropic
Website Design
Digital & Ecommerce
Beauty for beginners
While bright and exciting in the package, geoGIRL™ colors were formulated to look super-sheer and see-through on young skin. The formulas were mistake proof and easy to apply successfully.
Every geoGirl™ package was designed to be a keepable booklet that featured a planet-friendly tip from a real geoGirl™ and application instructions designed to enhance & improve the experience for first time users.
