Origins Natural Resources
Never stop discovering
From day one, Origins revolutionized the beauty industry at every touch point. From its barrier-free shopping experience to its earth-friendly practices to its now-famous, witty naming and messaging approach. Years later, Origins is still the most widely copied cosmetic brand in the world.
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“We are not in this to test the waters but to make waves.” Leonard Lauder charged our small, skunk works team to forget everything we knew about cosmetics. And that's just what we did. Rather than focusing on functional products, our journey began with an empathetic insight that was communicated through our One Word purpose-driven brand, witty narrative and strong belief system that permeated the entire brand.
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We recognized that the consumer was feeling marginalize by the glitz, greed and hyper-materialism of the late 1980’s. The information age was just dawning and technology was overwhelming, scary and daunting.
Our ONE WORD Brand Promise: Respect.
Respect for the consumer’s skin was reflected in the use of time-tested botanicals. Respect for the environment was reflected in use of earth and animal-friendly packaging and manufacturing practices. Respect for our customer’s pocketbook inspired our simple, no-frills packaging and affordable price. Respect for curiosity and discovery meant our unique sensory products were inspired by ancient cultures and their traditions. Respect for our consumer’s intelligence was executed in information-rich communications, a witty, conversational voice and naming system.
For those who were tired of all the hoopla and hype, Origins was a refreshing departure.
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Brand Story & Messaging
Brand Strategy
Identity Design
Advertising
Brand & Product Naming System
Copywriting
Store Designs
Among the brand’s most revolutionary achievements was its barrier-free, self-service store design and shopping experience – the first of its kind in the prestige beauty space. It was designed to surprise and delight the customer and stimulate the senses, promote well-being, invite exploration and discovery and create a sense of community.
Respect for our consumer’s intelligence was executed in information-rich communications, and a witty, conversational voice and naming system.
