Brand Innovation
Give them what they
never knew they wanted.
Most new products fail not because the formula was flawed but because we build something nobody really wants — or needs. We believe that if you are executing on a current trend, you are way too late. We use the elements of storytelling to imagine future products, services and experiences that grow your business, disrupt your industry and keep your brand vibrant and alive. We've helped challenger brands innovate in beauty, wellness and beyond.
If you're executing on a current trend, you're already too late.
We don't chase trends. We use deep insights and the elements of storytelling to imagine future products, services and experiences that surprise and delight, and leave your competitors scrambling to catch up.
What’s included
The innovation toolkit for brands that refuse to stand still.
From vision to product development. Here's how we help you build what's next.
Vision
+Vision gives a brand direction. It defines your long-term aspirations and future impact so you can anticipate — and take advantage of — the bold, game-changing opportunities that keep your brand vibrant, alive, and most importantly: relevant.
Portfolio Review
+Identify your unique equities and untapped opportunities using qualitative and quantitative research designed to give you clarity on what's important and where to go next.
Fingerspitz
+Literally "fingertip feeling." The intuition, emotional resonance, and sense of timing that enables visionary leaders to anticipate future needs before the market knows it has them. You can't teach it. But you can borrow it.
Whitespace Opportunities
+Unlock growth through bold, new-to-the-world products, services, and experiences that surprise and delight — and leave your competitors scrambling to catch up.
Paper Product Concepting
+Leveraging deep insights and genuinely innovative thinking, we create actionable strategies — from product launches to market expansions — to ensure your business thrives today, tomorrow, and days, months and years after that.
Product Development
+We don't just create concepts. We work with the best formulators to bring product ideas to reality — not just on paper, but on the shelf.
Our Approach
We don't cut and paste.
We get in the mosh pit with you.
Every brand we build moves through four phases. Each one designed to get you from where you are to where you deserve to be.
Detonate
We blow things up to find your One Word Brand Essence.
Articulate
We build a compelling narrative, culture, and identity around it.
Anticipate
We give your brand the vision to evolve and stay relevant.
Activate
We take your message to the world with provocative creative that connects.