Soul Link
Find your self
Unlike “mainstream” meditation apps that merely offer a blissful, yet momentary escape from daily struggles, Soul Link™ is fusion of science and spirituality. The experience is proven to produce positive changes in the brain and human consciousness using three 3 pillars of transcendence:
Sound-Healing Music: The intricate beauty of these compositions unfolds through their complexity that gently guides the listener into a meditative state of mind.
Cinematic Earth Videography: A captivating, “eyes open” using drone-created earth scenes that take you on a journey into deep consciousness.
Focus-Enhancing Frequency Waves: These frequencies are designed to enhance focus and elevate awareness, utilizing cutting-edge technology and allowing a heightened state of mindfulness.
The result: users experience a healthier mind, improved emotion regulation, and an elevated state of being.
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The mental health crisis - and its symptoms including anxiety, stress, isolation, depression – have reached epidemic proportions; affecting millions of Americans – especially young people.
To address this urgent need, Dr. Dawn Ella created Soul Link, a ground-breaking meditative technology designed to be a catalyst for self-discovery, transcendence and inner growth.
Soul Link needed distinguish itself from the plethora of “close your eyes, breathe deeply and listen to rain on the roof” “McMindfulness” apps.
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We clarified Soul Link’s Belief System, Brand Personality and Core Values - then thread them through every aspect of the brand.
We created a provocative and clearly differentiated communication strategy and execution that demonstrates the proven superiority of Supernal World Creations and distinguishes Soul Link® from the plethora of dubious, “touchy-feely”, new age platforms.
The result: A 360 campaign that stirs Soul Link’s audience into action and establishes the brand as a powerful solution to physical, emotional and mental wellness.
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Brand Story & Messaging
Brand Strategy
Brand Name
Brand Visual Identity
Brand Logo
Brand Voice
We created a 4-prong campaign that linked one message to the next.
Create empathy:
You get my situation.
Whether numbed by pandemic isolation, burned out by grind culture, or shocked by the 21st-century horrors of politics, war, inequality, crime and climate crisis, more and more people – especially young people - are feeling a sense of absence that is hard to neatly define. Some call it Soul Loss.
Inspire curiosity.
What you offer interests me and we want the same things.
We explained the true meaning of meditation to explain how Soul Link helps the disconnected back to their soul.
Develop Understanding
Tell me more about your technology.
Soul Link Experience communications highlight the 3 aspects of the sensory technology: Sound Healing Musical Compilations; Immersive, Cinematic Earth Visuals, and Focus Enhancing Frequency Waves. And explain their individual benefits.
Establish trust via peer connection.
Wow it worked for them. It might work for me. Enlist Influencers, Advisors and Experts.
